It often has been assumed that sex and violence sell. This may not be true. According to an article widely reported from the Psychological Bulletin, violent and sexually oriented television programming actually impairs memory and ends up distracting from the advertising. The author of the study said, “It never helps to have violence and sex in commercials. It either hurts or has no effect at all.”

Mike Shannon is dean of the Russell School of Ministry and professor of preaching at Cincinnati Christian University in Cincinnati, Ohio.

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About The Author

A third generation preacher, Mike Shannon is Professor of Preaching at Cincinnati Bible Seminary of Cincinnati Christian University. He has served as a preaching minister, church planter, and college professor. His most recent preaching ministry was at the historic First Christian Church of Johnson City, Tennessee. In his nearly two decades at Cincinnati Christian University, Mike has served as both professor and Dean of the Seminary. He has also been an adjunct professor at Milligan College and Northern Kentucky University. Mike is the author or co-author of several books.

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