once told a story about the time a fire broke out in a great theater. Hoping to
avoid a panic, they send out a famous actor to make the evacuation announcement.
He explains what is happening and what they need to do and the crowd thinks it
is part of the show and gives him applause. Worried, the actor continues and repeats
with passion the life-saving instructions. They repeat their applause. As the
actor pleads with them to run, they shout bravos while the walls of the theater
crash in around them. What they needed that day was a word they regarded as authentic.
Preaching is more than a performance. We need to give the audience an authentic




Michael Shannon is professor of preaching at Cincinnati Bible College in Cincinnati,

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About The Author

A third generation preacher, Mike Shannon is Professor of Preaching at Cincinnati Bible Seminary of Cincinnati Christian University. He has served as a preaching minister, church planter, and college professor. His most recent preaching ministry was at the historic First Christian Church of Johnson City, Tennessee. In his nearly two decades at Cincinnati Christian University, Mike has served as both professor and Dean of the Seminary. He has also been an adjunct professor at Milligan College and Northern Kentucky University. Mike is the author or co-author of several books.

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