To everyone who ever has had an airline lose their luggage, this seems to be poetic justice.

Bradley Tilton, CEO of Alaska Airlines, recently made an embarrassing confession: His own airline misplaced his luggage. Yes, that’s the airline that prominently displays its baggage delivery guarantee policy.

According to an Oct. 5, 2015, UPI story, “Alaska Airlines offers a guarantee pledging customers will receive their luggage within 20 minutes of reaching their gates. The airline said customers whose bags aren't returned in time are awarded a $25 credit toward a future flight or 2,500 miles toward the airline's reward program.

“Tilden did not say whether he will claim the compensation.”

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