The Power of Persuasive Preaching (Chalice Press) by Ben J. Katt is written in the form of a fable through which the author offers counsel about how to think persuasively and to design messages that will connect and persuade. Pastors will particularly appreciate the collection of practical advice collected as an appendix under the heading “Tim’s Notes” (Tim is the young preacher in the story.) An example: “Everything I say affects the audience in some way. Even when they disagree, if I say it, they have to mentally process it. Say what I want them to do, not what I don’t want them to do. Don’t encourage the audience to do an action while creating mental pictures of the opposite action.”

Share This On: