15 years, Adam Hamilton has led his new church to an attendance of more than
13,000. In his delightful new book Selling
Swimsuits In The Arctic: Seven Simple Keys To Growing Churches (Abingdon),
Hamilton shares insights he believes are essential to growing churches. Among
the keys: Do I believe in the product? Do others need what I’m selling? Getting
the right product. Do I have the product right? Embodying the product: incarnational
living. Selling the “product.” And If at first you don’t succeed.