Raising funds for special projects such as new construction, renovation or debt retirement can be a positive and exciting time in the life of a church. Renewal and focus on the real vision of the church sometimes are precipitated by the capital campaign. All too often, however, churches experience problems in the midst of growth.
Here are five pitfalls that can occur in the life of the church as they undertake the task of a capital campaign, and suggestions on how to avoid them.
1. “WE CAN DO THAT!”
PITFALL: In any growing church there is always more to do than time allows. Yet, when it comes to one of the most important undertakings, leadership says, “We can do that ourselves.” Someone has to own the campaign, giving management and oversight to a multitude of details. Be assured: some one will own responsibility for the campaign. Typically, that falls to a pastor or staff member.What often follows is reduced ministry and a lack of funding. First, ministers may find themselves blamed for not fulfilling ministry expectations. Second, churches tend to raise well below their giving potential.
SOLUTION: A well trained consultant brings time-tested principles and techniques, coupled with the experiences of other congregations, to maximize the campaign efforts and minimize ministry interruptions. An outside consultant adds time to your ministry. Church growth has its origins in and is sustained through ministry. As ministry stays strong, giving is maximized. The cost of using an outside firm will yield returns far greater than the cost.
2. ALL CONSULTING COMPANIES ARE THE SAME
PITFALL: Church leaders frequently fail to focus on the benefits. Their assumption becomes, “They are all the same, so don’t pay more than we have too.” Disappointments come when the company is not able to meet the needs of the church. For example, what will happen if the church is using an individual or single staff company? Who will step in if something happens or the consultant becomes ill?
SOLUTION: Capital campaign companies range from a single consultant to big business. Finding the company that is right for your church is crucial. Search the background of the company and their ownership. Talk to other churches which have used their services. Consider their ability to relate to your total ministry needs. Discover who your consultant will be and deal directly with him/her. Regardless how many companies you research minimize the number of companies you invite to visit with your leadership, usually one to three. Excessive presentations can waste time and confuse the decision making process.
3. THEY ARE ALL BIBLICALLY-BASED