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Negotiating The Red Zone Taking Your Sermon To A Successful Conclusion Joe McKeever preaching story full circle focus audience illustrations God power finish line score
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Negotiating The Red Zone: Taking Your Sermon To A Successful...
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Negotiating The Red Zone: Taking Your Sermon To A Successful Conclusion
By Joe McKeever
On Thanksgiving Day, sprawled on my couch watching a football game, I had an epiphany about preaching.

The home team was scoring at every opportunity — moving up and down the field, connecting on passes, breaking through lines, racking up touchdowns, and kicking extra points. The visiting team was strong in a lot of ways, too, and able to move the ball successfully, but with one difference. Inside the opponents' 20 yard line — what football people call "the red zone" — they ground to a halt. By half-time, the visitors had managed only two field goals for six points, in contrast to the 28 points for the hosts.

I have preached sermons like that, which seemed to do everything but "score." The introduction worked well, but perhaps like the first 20 yards on the football field — which is almost a "gimme" to each team — congregations generously concede the first few minutes of a sermon to see what the preacher plans to do today. My points were in order, the biblical exposition appropriate, and the application right. Even my illustrations worked. What the sermon lacked, however, was a coming together for a closing that worked — that "scored," to use our sports metaphor.

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After blazing downfield for the first 20 minutes, my sermon had fizzled out like a spent firecracker in the red zone. I had tacked on the ending as an afterthought, leaving the congregation confused as to what I was saying and unclear on what I was expecting of them.

With four decades of pastoral service behind me, a year ago I came to a new position with our denomination that has me in different churches each Sunday. Preaching in churches of all sizes, all situations, and all nationalities has been a refreshing challenge. I find myself particularly enjoying those times when I'm not the preacher, but a visitor and fellow worshiper on a back pew hearing a local pastor do what he does every Sunday of the year. I've been pleased to discover that most of the pastors do very well. I've not heard one sermon that did not feed my soul.

I have noticed, however, that just because a preacher delivers a good message does not mean he knows how to "bring it home." Most of our pastors could use help in effective closings to their sermons.

One Sunday I sat in a small congregation where the preacher was a young seminarian, presumably still learning how to preach. His message on the Beatitudes seemed well thought out and he brought some helpful insights to his people. Nearing the close, it became apparent that he had no clue on how to bring his points together to the single focus of the message. In fact, his final prayer dealt with the five points of his sermon.

That day I went away reflecting on what that young man had done well and where he had missed. Like the Thanksgiving Day football team, he had moved the ball across the field, then bogged down in the red zone and failed to score. Perhaps because he had moved the ball, so to speak, he thought of it as a success.

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