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Communicating With Creativity
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Communicating With Creativity
By Ed Young, Jr.

I also plan different series to reach different groups of people, but not exclusively so. In other words, I believe every message I do should communicate something to everyone in the audience. Whether we're doing a series on decision-making, the church's mission, dating or parenting, there should be something for everyone in those messages. Singles can benefit from messages on marriage and parenting, parents can benefits from messages on dating, new believers need to hear about spiritual maturity and the mature need to be reminded of the basics.

Something I try to do is what I call "speaking to the chairs." Let's extend the analogy of serving the bread of life to the hungry and think about the different guests who might be sitting around your church's dinner table, so to speak, on any given weekend — the new believer, the person investigating Christianity, the person going through marital trouble, the struggling single parent, and so on. I do not believe in giving messages just for seekers or just for believers, because in today's post-modern climate, everyone is seeking at some level. So I am a seeker-targeted person in the sense that I speak to everyone. When you proclaim the truth creatively, it can feed everyone, no matter what their spiritual level or place in life.

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Make Creativity a Constant

In the end, the question should not be, "How can I become creative?" The question you ask should be, "What's keeping me from unleashing my creativity?" Because if we're going to get the chicken sandwiches beyond the mouths of the already fed, if we're going to take the bread of life to the starving people as they pass by, then we must unleash a life-style and ministry marked by creativity.

In other words, creativity must remain a constant in the local church. After all, the Father invented creativity, the Son modeled it, and the Holy Spirit empowers it. And people desperately need it.

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Ed offers some examples of "Communicating with Creativity"

Series: RPMs

Message Titles: “1000 RPMs” “2000 RPMs” “3000 RPMs”

In this series, we borrowed a 2004 Ferrari Spider 355 convertible sports car that I actually drove onto the stage during each message:

[excerpt from “1000 RPMs”] “This is a Ferrari — the dream car of most human beings . . . Ferraris are special cars. They kick out some serious RPM’s. And we’re beginning a brand new series today called RPM’s, Recognizing Potential Mates . . . It’s what we don’t do before we say, “I do,” that gives our “I do’s” some great octane and allows us to hit on all cylinders.”

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