By D. Bruce Seymour
If history were taught in the form of stories, it would never be forgotten. (Rudyard Kipling)
Whenever we face a communication challenge, telling a story is a good option, and sometimes it is the very best option. My research suggests that there are five situations in which a ministry story (or parable) may be the very best way to respond. Stories are an effective way to
• explore a range of plausible endings.
• reveal worlds that are otherwise closed.
• clarify or reinforce...
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