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  • Michael Duduit
    November 1989
    Every preacher should be required to stay home and watch Oprah occasionally.During a recent afternoon, my wife was watching Oprah's...
  • Michael Duduit
    September 1989
    If it's good enough for Pepsi, it's good enough for old First Church.Consumer brands -- like Coke and Pepsi -- have discovered the...
  • Michael Duduit
    July 1989
    I've always heard that time flies when you're having fun. If so, I must be having quite a time!It is hard to believe that with this...
  • Michael Duduit
    May 1989
    I noticed it in one of those 17-minute TV commercials that run during the late, late, late show. You know -- the commercials that sell...
  • March 1989
    Browsing in the bookstore the other day -- some folks jog, others work out with weights, I browse in bookstores -- I came across a...
  • Michael Duduit
    January 1989
    January brings with it the inauguration of a new President of the United States -- and the start of a new campaign to elect the next...
  • Michael Duduit
    November 1988
    One author observed, "A pastor needs the tact of a diplomat, the strength of Samson, the patience of Job, the wisdom of Solomon --...
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And They Said It Wouldn't Last!
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And They Said It Wouldn't Last!
By Michael Duduit
With this issue, Preaching begins its tenth year. Since most publications never see their fifth birthday, we're particularly proud to be looking at ten. Besides, I figure the more attention I pay to Preaching's birthday, the less people will pay to mine (I turn 40 this summer, for those who wish to send sympathy cards).

Since hundreds of magazines come and go each year -- in fact, some should be gone before they ever see the light of day -- I've been trying to analyze what has allowed Preaching to make it this far.

And in that careful, scientific approach so noted in the 90's, I came up with: The Top 10 Reasons Preaching Has Lasted for 10 Years. (Sorry, Dave.)

Number 10: We are so ecologically conscious -- we print on both sides of the paper!
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Number 9: Unlike the NFL, we refuse to switch to FOX.

Number 8: We never even met Gennifer Flowers or Paula Jones.

Number 7: We moved the office to Louisville, and the bill collectors haven't caught on yet.

Number 6: Those late night pizza delivery guys.

Number 5: Helpful design suggestions by Stephen Spielberg (though we did pass on his idea for a theme issue on "Preaching in Jurrasic Park").

Number 4: Most of the checks clear.

Number 3: When better sermons are preached, we print 'em.

Number 2: The editor only uses one page per issue to publish this kind of foolishness.

And the number one reason Preaching has survived and prospered for 10 years:

Number 1: The greatest readers in the world!

Thanks for being part of our first decade. And hang around -- it's bound to get better!
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