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Advertisers
on this year's Super Bowl telecast February 4 will be paying $2.6
million for each 30-second commercial. Believe it or not, that is
far higher than the cost of advertising in Preaching
magazine. (And we offer a much more select audience.)
With
all the money spent on marketing, I suppose it's only a matter of
time before we hear something like this during the pre-service announcements:
"Good
morning, and welcome to worship at Little Hope Community Church.
Don't forget the covered dish lunch after today's worship service
-- brought to you by the great people at KFC. They do chicken right!
"And
be sure to mark your calendar for the ladies prayer meeting Tuesday
night, sponsored by Verizon Wireless. Can you hear me now, Lord?
"Then
you'll want to be part of the special-called business meeting to
discuss concerns about our new building project. The meeting is
brought to you by Radio Shack -- you've got questions, we've got
answers!
"Finally,
plan now to be part of our church-wide visitation project next Saturday,
brought to you by Nike -- just do it!"
Michael
Duduit, Editor
michael@preaching.com
www.michaelduduit.com
Click
here to visit "I Was Just Thinking" (Michael's blog)
for insights and observations about faith and culture issues. Recent
topics: The new atheists

Advertising
in the Pulpit
The
newest advertising trend is aimed at your church. As a recent article
in the Knowledge@Wharton (from the Wharton School of Business) notes,
"Advertising has begun to seep into churches, and the phenomenon
shows no signs of slowing down."
Examples
include a contest last year that gave pastors "a chance to
win a free trip to London and $1,000 cash -- if they mentioned Disney's
film The Chronicles of Narnia in their sermons. Chrysler,
hoping to target affluent African Americans with its new luxury
SUV, is currently sponsoring a Patti LaBelle gospel music tour through
African-American megachurches nationwide."
The
article observes that this trend has even produced a new term: "The
Narnia sermon sweepstakes, first reported last December by the Philadelphia
Inquirer, gave rise to the new term 'sermo-mercial' -- along
with concerns expressed by blogging Christians that the pulpit was
now open for product placement." (Click
here to read the full article; registration is required.)
http://knowledge.wharton.upenn.edu/article.cfm?articleid=1605#
What
do you think about this trend? Click
here to take a brief PreachingNow survey on the topic; we'll
report results in an upcoming issue.
http://www.surveymonkey.com/s.asp?u=441383136993

Preaching
Grace
In
his new book Christian Preaching: A Trinitarian Theology of Proclamation
(Baker), Michael Pasquarello writes, "Perhaps the most offensive
and scandalous aspect of speaking the Word of God in our time may
be the notion of grace, which announces that from beginning to end
our human lives are not of our own making, management, or control.
In learning to confess that we are sinful creatures of a gracious
God, we discover that our lives are constituted as gifts rather
than possessions, whose purpose is to know and love our Creator.
"In
Christian worship, then, we acknowledge our grateful dependence
according to the particular wisdom displayed in the self-giving
of Christ, through which the Spirit evokes responsiveness and receptivity
to the God who speaks both creation and salvation. Thus, in a time
that calls for a strong, robust message of faith, hope, and love,
there is no 'deeply felt need' more urgent than proclaiming the
'foolishness' of the cross -- the power and wisdom of the gospel
that creates a people of loving praise and glad obedience in whom
the Spirit bears witness to the flourishing of humanity before God."
(Click
here to learn more about the book Christian Preaching)

Atheism,
not religion, is real source of conflict
Author
Dinesh D'Souza wrote in a recent commentary: A spate of atheist
books have argued that religion represents, as End of Faith
author Sam Harris puts it, "the most potent source of human
conflict, past and present." Columnist Robert Kuttner gives
the familiar litany: "The Crusades slaughtered millions in
the name of Jesus. The Inquisition brought the torture and murder
of millions more. After Martin Luther, Christians did bloody battle
with other Christians for another three centuries." In his
bestseller The God Delusion, Richard Dawkins contends that
most of the world's recent conflicts -- in the Middle East, in the
Balkans, in Northern Ireland, in Kashmir, and in Sri Lanka -- show
the vitality of religion's murderous impulse.
The
problem with this critique is that it exaggerates the crimes attributed
to religion, while ignoring the greater crimes of secular fanaticism.
The best example of religious persecution in America is the Salem
witch trials. How many people were killed in those trials? Thousands?
Hundreds? Actually, fewer than 25. Yet the event still haunts the
liberal imagination.
It
is strange to witness the passion with which some secular figures
rail against the misdeeds of the Crusaders and Inquisitors more
than 500 years ago. The number sentenced to death by the Spanish
Inquisition appears to be about 10,000. Some historians contend
that an additional 100,000 died in jail due to malnutrition or illness.
These
figures are tragic, and of course population levels were much lower
at the time. But even so, they are minuscule compared with the death
tolls produced by the atheist despotisms of the 20th century. In
the name of creating their version of a religion-free utopia, Adolf
Hitler, Joseph Stalin, and Mao Zedong produced the kind of mass
slaughter that no Inquisitor could possibly match. Collectively
these atheist tyrants murdered more than 100 million people.
Moreover,
many of the conflicts that are counted as "religious wars"
were not fought over religion. They were mainly fought over rival
claims to territory and power. Can the wars between England and
France be called religious wars because the English were Protestants
and the French were Catholics? Hardly.
The
same is true today. The Israeli-Palestinian conflict is not, at
its core, a religious one. It arises out of a dispute over self-determination
and land. Hamas and the extreme orthodox parties in Israel may advance
theological claims -- "God gave us this land" and so forth
-- but the conflict would remain essentially the same even without
these religious motives. Ethnic rivalry, not religion, is the source
of the tension in Northern Ireland and the Balkans.
Yet
today's atheists insist on making religion the culprit. Consider
Mr. Harris's analysis of the conflict in Sri Lanka. "While
the motivations of the Tamil Tigers are not explicitly religious,"
he informs us, "they are Hindus who undoubtedly believe many
improbable things about the nature of life and death." In other
words, while the Tigers see themselves as combatants in a secular
political struggle, Harris detects a religious motive because these
people happen to be Hindu and surely there must be some underlying
religious craziness that explains their fanaticism.
Harris
can go on forever in this vein. Seeking to exonerate secularism
and atheism from the horrors perpetrated in their name, he argues
that Stalinism and Maoism were in reality "little more than
a political religion." As for Nazism, "while the hatred
of Jews in Germany expressed itself in a predominantly secular way,
it was a direct inheritance from medieval Christianity." Indeed,
"The holocaust marked the culmination of . . . two thousand years
of Christian fulminating against the Jews."
One
finds the same inanities in Mr. Dawkins's work. Don't be fooled
by this rhetorical legerdemain. Dawkins and Harris cannot explain
why, if Nazism was directly descended from medieval Christianity,
medieval Christianity did not produce a Hitler. How can a self-proclaimed
atheist ideology, advanced by Hitler as a repudiation of Christianity,
be a "culmination" of 2,000 years of Christianity? Dawkins
and Harris are employing a transparent sleight of hand that holds
Christianity responsible for the crimes committed in its name, while
exonerating secularism and atheism for the greater crimes committed
in their name.
Religious
fanatics have done things that are impossible to defend, and some
of them, mostly in the Muslim world, are still performing horrors
in the name of their creed. But if religion sometimes disposes people
to self-righteousness and absolutism, it also provides a moral code
that condemns the slaughter of innocents. In particular, the moral
teachings of Jesus provide no support for -- indeed they stand as
a stern rebuke to -- the historical injustices perpetrated in the
name of Christianity.
The
crimes of atheism have generally been perpetrated through a hubristic
ideology that sees man, not God, as the creator of values. Using
the latest techniques of science and technology, man seeks to displace
God and create a secular utopia here on earth. Of course if some
people -- the Jews, the landowners, the unfit, or the handicapped
-- have to be eliminated in order to achieve this utopia, this is
a price the atheist tyrants and their apologists have shown themselves
quite willing to pay. Thus they confirm the truth of Fyodor Dostoyevsky's
dictum, "If God is not, everything is permitted."
Whatever
the motives for atheist bloodthirstiness, the indisputable fact
is that all the religions of the world put together have in 2,000
years not managed to kill as many people as have been killed in
the name of atheism in the past few decades. It's time to abandon
the mindlessly repeated mantra that religious belief has been the
greatest source of human conflict and violence. Atheism, not religion,
is the real force behind the mass murders of history. (D'Souza's
new book, The Enemy at Home, will be published this month.
Click
here to learn more.)

ILLUSTRATION:
Commitment, Priorities
In
his new book Doubting: Growing Through the Uncertainties of Faith
(InterVarsity), Alister McGrath talks about the interrelationship
of faith and action. He writes, "Martin Luther once remarked
that 'where your heart is, and where your security is, that has
become your God.' In other words, whatever we give mental priority
to is our God -- what a frightening thought! Our anxieties thus help
us to see what we treat as being really important and show us how
easy it is to let God slip down our list of priorities.
"Your
faith affects your everyday life, but your faith is also affected
by everyday life. Your faith isn't like some kind of watertight
compartment, insulated against everything else! What you believe
about God affects the way you live -- your hopes, your moral standards
and your general outlook on life. But this interaction is two-way.
What's happening to you in your everyday life affects the quality
of your faith. If you are depressed about your career or your family,
if a relationship is going wrong, or if you are worried about money
-- then don't be surprised if these anxieties reduce your spiritual
well-being." (Click
here to learn more about the book Doubting.)

Alister
McGrath joins speaker list at
International Congress on Preaching
The
latest addition to the amazing list of speakers at this year's International
Congress on Preaching is Alister McGrath, Oxford professor and popular
Christian author and speaker. McGrath is an engaging speaker and
author of a number of significant books, including The Twilight
of Atheism, The Science of God, A Passion for Truth, Understanding
the Trinity, and his newest book, Doubting: Growing Through
the Uncertainties of Faith. In Cambridge, he'll talk about "Preaching
Truth in the Shadow of the Idol of Science."
You
can still be part of one of the most exciting preaching events of
the decade as you attend the third International Congress on Preaching,
April 17-19 in Cambridge, England. This event is only held once
every five years, so the next one won't be until 2012!
ICOP
2007 will feature a powerful team of preachers and teachers, including
N.T. Wright, David Jeremiah, Calvin Miller, Dave Stone, J. Alfred
Smith, Michael Quicke, Timothy Warren, Robert Smith, Mike Glenn,
Michael Milton, and many, many more. You'll enjoy stimulating addresses
on the Congress theme, "For Such a Time as This: Preaching
Truth in an Age of Idolatry." You'll hear challenging sermons,
and you'll participate in practical workshops on a variety of preaching-related
topics.
There's
still time to register, and airlines are beginning to announce airfare
sales for spring. So make your plans now to be with us. To learn
more (and register on-line), go to www.preaching.com/icop
or you can call 800-527-5226 (toll free inside U.S.) or 615-386-3011
(outside the U.S.)

ILLUSTRATION:
Relationships, Internet
Online
communities such as MySpace and Facebook have become so popular
that 43% of users now say that their online friends are as important
as their face-to-face ones. More than three-quarters of Americans
over the age of 12 use the internet, averaging 14 hours a week online
-- up from 9.4 hours in 2000. (USA Today, 11/28/06, via Ivy
Jungle newsletter)

ILLUSTRATION:
Exclusivity of Christ, Gospel
In
his Turning Point Daily Devotional for 12/26/06, David Jeremiah
points out that, "Christian leaders who appear on secular television
talk shows are often asked whether they believe Jesus is the
only way to heaven. If the answer is 'Yes, Jesus is the only
way,' the interviewer often paints the Christian as intolerant,
arrogant, narrow-minded, out-dated, and fanatical.
"But
if the interviewer were talking to a physician who had made a medical
breakthrough for a terrible disease, would he say, 'Doctor, how
intolerant to think this is the only cure for this disease'? If
he were talking to a mathematician about the multiplication table,
would he say, 'Professor, how can you be so arrogant as to believe
that three times three always equals nine'?
"By
its very nature, truth is narrow, precise, and factual. Jesus said,
'I am the way, the truth, and the life. No one comes to the Father
except through Me' (John 14:6). In this day of pluralism and political
correctness, it's important to know that Christ is still the only
one who can save from sin. Do you think God would have given His
own Son had there been some other way?"

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FROM THE JANUARY-FEBRUARY ISSUE OF
PREACHING . . .
In
an article on "Preaching as Dialogue," Kenton Anderson
writes, "Preaching can seem a little one-sided, particularly
when the listener disagrees with what the preacher is saying.
In the early years of my ministry I decided that I would preach
directly to an area of controversy in the life of the church.
It wasn't really a fair fight. I had the pulpit, which meant
that I had all the power. One man was particularly upset about
what I had to say. 'That's not true,' he screamed, shaking
his fist at me as he stormed out of the room.
"I
suppose that this was a form of dialogue, though I don't offer
it as one of my better moments in preaching. It does, however,
illustrate the problem listeners can have with monological
sermons. The listener has no way in. If the sermon is safe
and all are in agreement, there might be little problem, but
if the preaching is a little more adventurous in its intent
and there is potential for dissension, the listener is shut
out.
"This
is one of the reasons so many find our preaching wanting.
Preaching that ignores the listener will not seem relevant
to the very ones the preacher wants to reach. Perhaps the
time has come to encourage greater dialogue in the preparation
and presentation of our preaching as a means of involving
listeners more fully in the process."
Every
issue of Preaching
contains insightful articles on preaching, plus great model
sermons and practical resources. If you're not a current subscriber
to Preaching magazine,
click
here (or call, toll free, 1-800-288-9673) to go
begin your subscription!
Also
in the January-February issue of Preaching:
Articles on "Preaching as Dialogue," "Preaching
the Prophets," and "Preaching Other People's Sermons,"
a special feature on continuing education for ministry, an
interview with Rick Rusaw, plus sermons by Timothy George,
Marvin McMickle, and much more. Order
your subscription today!
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LINK OF THE WEEK
EvanTell
has two resources available for download from their website:
a calendar of evangelism ideas for 2007, and a document discussing
"How do I turn a conversation to spiritual things?"
Both could be downloaded, copied and shared with church leaders
and members. You'll find them at:
https://www.evantell.org/ideacalendar/
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ILLUSTRATION:
Pride, Minister, Fathers
Three
boys are in the schoolyard bragging about their fathers. The first
boy says, "My Dad scribbles a few words on a piece of paper,
he calls it a poem, and they give him $50."
The
second boy says, "That's nothing. My Dad scribbles a few words
on a piece of paper, he calls it a song, and they give him $100."
The
third boy says, "I got you both beat. My Dad scribbles a few
words on a piece of paper, he calls it a sermon, and then it takes
eight people with big dishes to collect all the money!"

"Reading
Christians are growing Christians. When Christians cease to read,
they cease to grow." (John Wesley)

From
the sponsor of this week's edition:
New
Testament Commentary Survey, 6th ed.
D. A. Carson
This
much-anticipated sixth edition of New Testament Commentary Survey
offers an updated look into available resources on the New Testament.
Pastors and seminarians will eagerly welcome this invaluable tool
into their biblical studies libraries. In this succinct yet thorough
survey, Carson examines sets, one-volume commentaries, and New Testament
introductions and theologies, before offering extensive comments
on the available offerings for each New Testament book, noting intended
audience, levels of difficulty, and theological perspective. The
book concludes with a useful "Best Buys" section where
Carson indicates the most valuable works for each individual New
Testament book.
www.bakeracademic.com/newtestamentcommentarysurvey

ILLUSTRATION:
Vision, Sight
An
old snake goes to see his doctor. "Doc, I need something for
my eyes, I can't see very well these days."
The
doctor fixes him up with a pair of glasses and tells him to return
in 2 weeks.
The
snake comes back in 2 weeks and tells the doctor he's very depressed.
The doctor says, "What's the problem? Didn't the glasses help
you?"
"The
glasses are fine doc, but I just discovered I've been living with
a water hose the past 2 years."

"Praise
does wonders for our sense of hearing." (Arnold Glasgow)

Ultimate
Preaching Rules (part 2)
From SermonFodder.com
15.
When the congregation starts to lose interest and doze off you can
awaken them by saying loudly, "And Finally" or "In
Conclusion." This will only work about four times per sermon.
16.
A good sermon should NEVER generalize.
17.
No matter how hard you may try, sometimes a scripture just will
not fit in the sermon you wanted to use it in.
18.
Analogies in a sermon sometimes fit like feathers on a snake.
19.
Murphy must have been a preacher, but at least he was an optimist.
20.
When you lose your place in your sermon notes, a well-placed prayer
can help distract the congregation and give you time to get things
back on track.
21.
If you have repeated yourself more than three times in a given sermon
it is time to quit.
22.
Have a good opening point. Have a good closing point. Keep the two
as close together as possible.
23.
You can judge the length of your sermon by the length of response
from your spouse to the question, "How was my sermon, honey?"
Examples: "Fine" means "Way too long." "It
was okay" means "A bit lengthy." "It was really
good this week, I gained a blessing dear!" means "Just
about right."
24.
If you're going to preach on Sunday morning, do not eat onions on
Saturday night.
25.
Take advice from the rooster. One day, a hen expressed the ultimate
ambition of her life, which was to lay an egg in the middle of a
busy expressway. So the rooster took her there. When they got to
the edge of the road, and traffic was whizzing by, the rooster gave
her this advice: "All right now! Make it quick, and lay it
on the line!"
26.
You know your sermon is not connecting when the choir begins their
final number and you haven't reached your last point yet!
27.
Always remember, those nods of agreement from our silvery-haired
friends may just be nods!
28.
A good sermon is similar to a good sandwich. It has two ends: the
bread,
and lots of meat in the middle. However, unlike a sandwich, the
two ends of a
good sermon should be as close together as possible.
(Courtesy
of Sermon Fodder and Joke A Day Ministries. To get a regular dose
of Christian Humor and a modern-day parable drop a note to Sermon_Fodder-subscribe@yahoogroups.com.)
(Click
here to read Part 1 of this series from last week's PreachingNow)

And
finally . . .
More
than a million people a day ride mass transit in Los Angeles --
and the result is a bulging Lost and Found department.
According
to a Jan. 10 Associated Press story, items left behind on LA buses,
trains and subways include the standard wallets, purses and backpacks,
not to mention a total of $4,000 in unclaimed cash last year.
But
a few more unusual items are left as well, including a jaw bone
(the man said it was for a class assignment), a woman's cremated
remains reportedly left in a suitcase, and a man's prosthetic leg,
taken off for a quick nap on the bus.
"Every
day is different," a customer service agent explained. "You
never know what to expect."

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